Bing Ads for masonry contractors
A share of the people hunting for a mason sit at a desktop, whether in an office, at a property manager's desk or in a builder's trailer, and type the search into Bing rather than Google. Bing Ads (Microsoft Advertising) puts a masonry contractor's text ad in front of those people. It is a smaller audience than Google's, and for a company already running search ads it is a modest, sensible second platform that we manage alongside the first.
Why a masonry company looks at a second search platform at all
Most of a mason's search traffic lives on Google, and that is where we usually begin with the search campaign for your job lines. Bing is a separate system with its own searchers, many of them on desktop computers. Some of those are the property managers, building owners and general contractors who look for a sub from a work computer, and they are a useful audience for commercial masonry and restoration work.
The smaller audience brings a quieter auction. Fewer advertisers often bid on the same masonry search, so a modest budget can be enough to be seen. We say "often" on purpose: the truth varies by town and by job line, and nobody can promise it will hold.
Since the platform behaves much like Google Ads, we can import a campaign you have approved already: the job-line ad groups, the town list, the blocklist and the ad text. You get the imported copy to read, and it stays paused until you do. Any line that does not fit this platform is rewritten first, and the new draft comes back to you.
Three reasons a mason crew adds Bing to its search ads
- Audience
Desktop searchers comparing masonry contractors
A share of people look for a stone mason or a general contractor's sub on a desktop, and a text ad can meet them there.
- Import
Brick and stone job lines carried across from Google
Approved ad groups, towns and blocklist move over as a draft, so you are not starting a second campaign from a blank page.
- Auction
A thinner field of bidders on masonry searches
Fewer advertisers often compete for the same search, which can make a small daily budget go further. We report what happens rather than assume.
Google Ads and Bing side by side for a masonry search
| Masonry search question | On Google Ads | On Bing |
|---|---|---|
| Who is the audience for a masonry search | The widest group, mostly on phones | A smaller group, often on desktop |
| Where does the mason's campaign come from | Built fresh from your job lines and towns | Imported from the approved Google campaign, then adjusted |
| How crowded is the field of masonry bidders | Usually busy in larger towns | Often thinner, though never promised |
How Bing Ads fits the rest of the masonry marketing
Bing is an add-on to a campaign that already works, not a replacement. Our fee steps up as platforms are added: the single-platform plan is $895 a month, the two-platform plan is $1,595 and the three-platform plan is $2,295, and Bing joins the two-platform and three-platform plans beside Google Ads and Meta Ads (Facebook and Instagram). The click spend is charged to your company card by Microsoft itself, on a different bill from our fee, and our hands never touch that money. See the pricing page for the full sheet.
Clicks arrive on the same pages as every other source, namely the brick and stone job pages and the town pages of your site, with an estimate request form within reach. The wider paid overview sits on the paid ads page, with the slow, steady work of search engine optimization for masonry companies running in parallel. Which platform comes second turns on your crew calendar, and we would rather start with one that you can read than spread a small budget across four.
What the masonry owner keeps in a Bing Ads account
- The account is set up under your company's name, and your own card is the payment source
- The imported ads, towns and blocklist are read by you before anything runs
- A daily spend limit is set by you and can be lowered or paused whenever the crew is booked out
- Calls and estimate requests from Bing are counted apart from the other sources
Bing Ads questions from masonry companies
What exactly are Bing Ads when a masonry contractor runs them?
They are text ads on Microsoft's search platform, shown to people searching Bing for masonry work in your towns. We build them from the job lines and town list you already approved for Google, and the click opens the matching page of your site.
Does a brick mason company need Google running before Bing joins?
Not required, though it helps. Importing an approved Google campaign saves time and hands us a tested blocklist to carry across. Starting on Bing alone is possible too, built straight from your job lines.
Will Bing Ads bring as many masonry inquiries as Google?
Probably fewer, because the audience is smaller. No number of calls or requests can be promised from either platform. We count what each one sends and report it so you can decide where the budget belongs.
Who holds the account at Microsoft Advertising for a stone masonry business?
Yours. The account is held by your company, your card settles the clicks and the ads stop whenever you say so.
Ask about adding Bing to your masonry search ads
Send us your service towns, and mention if masonry contractor SEO or Google search ads already run for your company. Our reply says if Bing deserves a place beside it yet.
Which masonry jobs and towns come first?
Name the kinds of masonry work you want more of, the towns your crews reach and any local sites that already link to you. Leave customer names, home addresses and photos of their property out of the note.
Your masonry marketing is one call away from its capstone
Our CEO needs one short call to decide which brick, block and stone jobs to push first, which towns to cover, and whether the search pages or the ads go up ahead of the other.
Month to month. No startup fee. No contract.